Press Releases

SMS Audio™ Announces STREET by 50™ In-Ear Wired Headphones Now Available

In-Ear Wired headphones from 50 Cent’s SMS Audio now available online

NEW YORK--()--SMS Audio, LLC, a premier audio headphone and accessories brand from 50 Cent, today announces its new in-ear wired headphones. Now available at SMSAudio.com, the STREET by 50™ in-ear wired headphones will join the SYNC by 50 wireless and STREET by 50 over-ear wired headphones in the SMS Audio collection.

“My fans have been waiting for earbuds to be added to the collection, and I’m confident that the STREET by 50™ in-ear wired headphones deliver on both sound quality and style,” said 50 Cent, CEO of SMS Audio. “I want to create products that fit and enhance all different lifestyles, and the in-ear headphones are just the beginning.”

Ergonomically designed to give users a perfect fit, the STREET by 50™ in-ear wired headphones utilize professionally-tuned drivers and gold-plated connectors to deliver the highest quality of studio sound on the go. For added durability and ease of use, the cord is reinforced and features a flat design to eliminate twisting, tangling and knotting. Also featuring an Apple© control microphone with volume control, the STREET by 50™ in-ear wired headphones allow listeners to control the volume of any device, or take advantage of the full controls – volume, fast-forward, rewind, track skip – if using with an Apple© iPhone, iPad or iPod device.

Available in Shadow Black or Ghost White, each pair of STREET by 50™ in-ear wired headphones comes with six silicone passive noise-cancelling tips and hard shell carrying case.

Additional products in the SMS Audio product line include the STREET by 50™ over-ear wired headphones and SYNC by 50™ over-ear wireless headphones – which integrate Kleer wireless technology to allow up to four listeners to simultaneously rock from a single source. In the same high-end styling, the STREET by 50™ over-ear wired headphones are equipped to deliver crisp, clean sound, enhanced bass and passive noise-canceling.

Through its partnership with Feeding America®, all online U.S. sales of headphones through SMSAudio.com will provide 250 meals to American families in need.

The new STREET by 50™ in-ear wired headphones are now available at www.SMSAudio.com with an MSRP of $119.95. For more information about SMS Audio and its line of products, visit www.SMSAudio.com. For more information on Feeding America, visit www.FeedingAmerica.com.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAudio.com.

About Feeding America®:

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.


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SMS Audio™ Partners with Feeding America®

SMS Audio™ line of headphones from 50 Cent provides meals to American families in need through Feeding America®

NEW YORK--()--50 Cent’s premier audio brand, SMS Audio (www.SMSAudio.com), launches its partnership with Feeding America®, the nation’s largest domestic hunger-relief organization, to provide meals to low-income individuals and families. Starting January 17th, 2012, each online headphone purchase in the United States through SMSAudio.com will help provide more than 200 meals to Americans at risk of hunger.

To combat the growing problem in the United States, SMS Audio and Feeding America have teamed up to engage the nation in the fight to end hunger with the new line of SMS Audio headphones from 50 Cent. A natural evolution from 50’s efforts with Street King, his energy drink which funds one meal to children abroad through the United Nations World Food Programme (WFP) per purchase, the SMS Audio and Feeding America partnership brings the relief efforts to the home front.

“I’ve been approached by people saying ‘50, I like what you’re doing in Africa with Street King, but what about those at home in America? People are hungry here, too.’ And you know, they’re right – millions of Americans struggle with hunger,” said 50 Cent, CEO of SMS Audio. “I’m blessed to be in a position where I can make a difference, and I’m grateful SMS Audio and Feeding America are able to work together to tackle a growing crisis here at home.”

The nation’s leading domestic hunger-relief charity, Feeding America supplies food to more than 37 million Americans each year, including 14 million children and 3 million seniors who don’t always know where or when their next meal will be. The organization’s more than 200 member food banks serve food pantries, soup kitchens, emergency shelters and after-school programs in all 50 states, the District of Columbia and Puerto Rico. The Feeding America network secures and distributes more than three billion pounds of food and groceries each year.

“We are grateful for the unique and innovative opportunity to partner with 50 Cent and SMS Audio to raise funds as well as raise awareness of the issue of hunger in our nation,” said Vicki Escarra, President and CEO of Feeding America. “Our organization faces tremendous challenges as we try to help all people living in our country who are at risk of hunger. This partnership will be invaluable.”

SMS Audio is a new audio brand by 50 Cent that offers listeners the highest caliber of headphones. Delivering a professional, studio-quality music experience, the line is initially comprised of the Sync by 50™ wireless headphones and Street by 50™ wired headphones. Utilizing Kleer® wireless technology, Sync by 50 is the only wireless headphone to incorporate full on-board controls and allow up to four listeners to simultaneously rock from a single source with an unparalleled, crystal-clear wireless range.

Sync by 50 and Street by 50 are available at www.SMSAudio.com with an MSRP of $399.95 and $299.95, respectively. Starting January 17th, 2012, each online purchase of Sync by 50 or Street by 50 in the United States through SMSAudio.com will provide 250 meals to hungry American families and individuals through Feeding America. For more information on SMS Audio, visit www.SMSAudio.com. To learn more about Feeding America, visit www.FeedingAmerica.org.


About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAudio.com.


About Feeding America®:
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

 

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CES 2012: 50 Cent’s SMS Audio™ Unveils New Products

DJ-style and earbud models join Sync by 50 and Street by 50 headphones in the SMS Audio collection

(LAS VEGAS – South Hall, Booth #20818 – January 9, 2012) - 50 Cent’s new audio brand, SMS Audio (www.SMSAudio.com), makes its CES debut to showcase the current headphone line, as well as announce new additions to the collection. 50 is personally revealing new products, as well as highlighting the Sync by 50™ wireless headphones and Street by 50™ wired headphones, at booth #20818 in the South Hall.

“Music is my passion and it was important to me to create products that provide listeners with a first-class audio experience,” said 50 Cent, CEO of SMS Audio. “I am proud of the first wave of products from SMS Audio and I’m confident that the new products unveiled at CES will continue to impress.”

The first standout product in the SMS audio is the Sync by 50 headphones, integrating 40mm drivers with Kleer® wireless technology, making them the only wireless headphone to incorporate full on-board controls for an unparalleled, crystal-clear wireless range. Up to four listeners can simultaneously rock from a single source with the included 3.5mm wireless transmitter which allows for a 50-foot range. Unlike standard Bluetooth wireless headphones, Kleer technology gives Sync by 50 16-bit digital sound and boasts longer battery life, less interference and no feedback – which means better overall sound quality.

The wireless headphones are passive noise-cancelling and feature an “S” indicator light to denote when the headset is synced. Battery life is up to 17 hours and users can easily plug in the included cable to keep the music playing without interruption. Made with plush, memory-foam cushions, wrapped in leather for five-star comfort, Sync by 50 headphones are offered in Shadow Black and Ghost White and include hard-shell carrying case, adaptors, wireless transmitter, wired microphone cable and micro USB charging cable.

Available in two color variations, Shadow Black and Phantom Blue, Street by 50 is an exceptional wired-style headphone equipped with professionally-tuned 40mm drivers to deliver crisp clean sound, enhanced bass and passive noise-canceling capabilities. Made with durable, ultra-flexible polymer, Street by 50 offers a built-tough audio experience and includes a removable cable with microphone, adaptors and carrying case.

Seen for the first time at CES, SMS Audio announces Street by 50 DJ™ - a wired headphone in DJ styling - and Street by 50 In-ear™ - high-end, in-ear headphones – as the newest additions to the already-popular audio brand. Also joining the collection are economical earbud models and audio accessories, allowing both general consumers and audiophiles to maximize their full audio experience.

50 Cent is also signing autographs on Tuesday (January 10), Wednesday (January 11) and Thursday (January 12) from 3:00 – 4:00 p.m. at the SMS Audio booth (South Hall, #20818).

Sync by 50 and Street by 50 are now available at www.SMSAudio.com with an MSRP of $399.95 and $299.95, respectively. In a recent partnership with Feeding America®, all online U.S. sales through SMSAudio.com will provide 250 meals to American families in need beginning January 17, 2012. Street by 50 DJ, Street by 50 In-ear and other new additions to SMS Audio’s product offerings will be available for purchase in 2012. For more information about any of the SMS Audio headphones, visit www.SMSAudio.com. To be among the first to see the headphones, visit the SMS Audio booth #20818 in the South Hall. 

 

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 SMS Audio™ Line of Headphones from 50 Cent Now Available for Pre-order

Wireless and wired headphone styles from SMS Audio now available for pre-order online

NEW YORK--()--SMS Audio, LLC (www.SMSby50.com), a premier audio headphone and accessories brand, today announces pre-order availability for its highly-anticipated Sync by 50™ wireless headphone and Street by 50™ wired headphone. Developed under CEO 50 Cent’s creative direction, the SMS Audio line aims to blend advanced technology with modern design to provide the highest-caliber headphones for all who appreciate professional sound quality.

The unique Sync by 50 headphones integrate Kleer™ wireless technology and is the only wireless headphone to incorporate full on-board controls offering an unparalleled, crystal-clear wireless range.

“We refused to sacrifice quality over style – we are seamlessly blending the cutting-edge technology with fresh design,” said 50, CEO of SMS Audio. “I have been involved in the concept and creation of this line from start to finish and I’m pumped to see fans of true high-fidelity sound wearing my headphones.”

The Sync by 50 wireless headphones feature 40mm drivers and are professionally tuned to produce unparalleled sound quality, providing the listener with non-compressed, CD-quality audio. Utilizing Kleer wireless technology to streamline and share the music experience, up to four listeners can simultaneously rock from a single source. With the included 3.5mm wireless transmitter, users have a 50-foot range. Unlike standard Bluetooth wireless headphones, Kleer technology gives Sync by 50 16-bit digital sound and boasts longer battery life, less interference and feedback – which means better overall sound quality.

The passive noise-canceling feature of Sync by 50 blocks out all outside distractions and keeps music unheard by others. An “S” indicator light denotes when the headset is synced, while built-in controls let listeners control volume levels, fast forward, rewind and boost the bass. Battery life is up to 17 hours and users can easily plug in the included cable to keep the music playing without interruption. Initially offered in two colors, Shadow Black and Ghost White, Sync by 50 headphones are made with soft, memory-foam cushions wrapped in leather for ultimate comfort. A hard-shell carrying case, adaptors, wireless transmitter, wired microphone cable and micro USB charging cable are also included.

The second offering in the line, Street by 50, is an exceptional wired-style headphone equipped with professionally-tuned 40mm drivers to deliver crisp clean sound, enhanced bass and passive noise-canceling capabilities. Just as 50 commands mass-market appeal through his fan-base and other entrepreneurial endeavors, Street by 50 commands attention from all who experience the audio superiority they offer.

In the same high-end styling as Sync by 50, Street by 50 is available in two color variations; Shadow Black and Phantom Blue, and includes a removable cable with microphone, adaptors and carrying case. Similar to other products in the line, Street by 50 headphones are made with durable, ultra-flexible polymer, making them a built-tough audio solution for whatever life throws at you.

Sync by 50 and Street by 50 have an MSRP of $399.95 and $299.95, respectively. Both headphones are now available for pre-order at www.smsby50.com with an estimated ship date of December 5th. For more information about SMS Audio or Sync by 50 and Street by 50, visit www.smsby50.com.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.smsby50.com. For wholesale and distributor inquiries, contact 561-278-2323.



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SMS Audio™ Acquires KonoAudio®
KonoAudio acquired to strengthen SMS Audio’s operational, distribution and marketing capabilities

NEW YORK— (August 31, 2011)—SMS Audio, LLC (www.SMSby50.com), the highly anticipated premier audio headphone and accessories brand, today announces the acquisition of the assets of KoNo Enterprises, LLC d/b/a Kono Audio, a boutique designer, developer and manufacturer of fashion headphones. KonoAudio  is a leading innovator in the audio accessories market, and when combined with Curtis “50 Cent” Jackson’s success in the business and entertainment industries and SMS’ innovative product offerings, Jackson’s SMS Audio is poised to become a powerhouse in the audio industry.

With SMS Audio, of which he will serve as CEO, 50 Cent adds another enterprise to his already-established resume of successful businesses, investments and merchandise. Immediate plans include launching a complete line of headphones and audio accessories developed under the music magnate’s creative direction.

50 Cent’s contribution to overall design and quality control will be paramount. “I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio,” 50 said. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”

The audio industry’s initial introduction to SMS Audio will showcase three product categories — wired headphones, wireless headphones and earbuds — all custom-acoustically tuned to produce unparalleled sound quality and provide the listener with brilliant, non-compressed CD-quality audio that is delivered through comfortable, fashionable earwear. SMS Audio’s product offerings will feature the only headphones on the market to incorporate full on-board controls and allow up to four listeners to simultaneously experience the highest-caliber wireless sound from a single source.

SMS Audio will leverage KonoAudio’s established channels to expand its brand worldwide. Brian Nohe, founder of KonoAudio, who will become the new President of SMS Audio, brings more than 25 years of executive experience within Fortune 200 companies and entrepreneurial ventures to the table. With the acquisition of KonoAudio, SMS Audio has increased its manufacturing expertise, design and development skills in consumer and luxury goods and enhanced its global brand expansion with the addition of new retailers, licenses and product lines.

“I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company,” said Nohe. “KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination.”